- It is raining and cold.
- I will shortly be leaving for a seminar for which I have done no reading and during which I will have to pinch myself/bite my tongue every few minutes so I don't fall asleep.
- I am a generally irritable person.
- I hate pretzels.
Waiting in line at Bruegger's (if you think about the spelling of that name for long enough, I swear you will go mad) I was confronted with a sign advertising what I think is probably one of the worst ideas in the history of food:
I can just see the meeting at which all the Bruegger's executives are eating Dunkin' Donuts and munching on pretzels and patting their bellies and "brainstorming" ideas for new kinds of bagels. "Uhhh, Stanley, do you think we could we make a bagel out of these?" What will be next? Bagels made of carrots? Marshmallows? Lamb fat?
And, as if this all wasn't discouraging enough, I nearly walked right out of the store when I saw the pathetic ad campaign. It's a close call between who is more misguided: the Bruegger's crew for coming up with this grossness or the ad agency for writing an ad campaign that a class of 1st graders could probably have written. . . and for a lot less money.