4 on 5

You may remember way back in the gloomy days of March, I wrote about a bizarre print ad run by Palm for some sort of text message service which featured a strangely ambiguous text message. Well, at one point during my 14-hour car ride down to Myrtle Beach, I was flipping through Rolling Stone, reading a feature about a prominent L.A.-based escort service of all things, when I came across this gem from the same ad campaign (click on the image to make it bigger).

"Hangovers suck," the text reads, "4 on 5 sucks more. Need you."

Now maybe it's the fact that I didn't see the picture at first, or maybe it's the fact that I was reading an in-depth article about pricey sex, but my puritan sensibilities were stirred, and my head started spinning. Was this a text message about group sex? Was Kenny bemoaning the fact that he was stuck in an awkward morning-after orgy situation without the support of his bud Javier, who would certainly have helped even out the guy-girl ratio?! Or was Kenny texting a crush of his, as if to say "I'm in a really intense group sex situation right now... but I wish I was alone with you, babe." I was about to squeal to my car mates about the ridiculous vulgarity of the ad, when... I... saw..... the soccer field to the left.

I want to meet the person behind this Palm ad campaign. Somehow I think we would really hit it off.